'Artistic swimming' replaces 'synchro' in England as sport aligns with FINA

Synchronised swimming in England is getting a new name ahead of the Tokyo 2020 Olympic Games.

In line with world governing body FINA, the sport will now be known as artistic swimming.

The change is being introduced in a bid to capitalise on the expected interest that will surround artistic swimming during this summer’s Olympic Games.

Artistic swimming will now be used in all of Swim England’s communications about the sport, while the discipline website has changed to swimming.org/artistic-swimming.

All Swim England competitions from the National Championships, which takes place in April, will also be known as artistic swimming rather than synchro.

Clubs across England are being encouraged to follow Swim England’s suit and change the name of the sport to artistic swimming in all marketing, communications and branding by January 2021.

Maria Ramos, chairperson of the Swim England Artistic Swimming Leadership Team, said: “FINA has called the sport artistic swimming since 2017 and with the Olympics coming up, we feel it is the ideal time to align.

https://www.swimming.org/artistic-swimming/england-rebrand-synchro/